- The Da Vinci Choice Mastercard card is a unique electronic payment card that generates one-time PIN/security codes for use when purchasing in store, online and over the telephone or when withdrawing cash at an ATM
- Same size and form as a standard plastic card, despite adding eInk display, battery and touch numerical keypad
- Launched as the UK reports nearly £300m lost to card fraud in H1 2017
By switching to the Da Vinci Choice payment card, consumers can link eight payment cards into one and add much needed protection to their wallet through the combination of one-time PINs and security codes for in store, onlineor telephone shoppingand PIN-activated contactless / NFC technology.
Simon Hewitt, Chief Executive of ScramCard, said: “Right now, the industry is stopping two-thirds of card fraud, but criminals still made off with nearly £300m in the first half of 2017. It’s beyond time that we stop it all. This is our vision. I’ve seen first-hand how easily people fall victim to fraud, and even if the money is returned, it’s a huge hassle and leaves people in the lurch with their personal finances. Our proposition is simple; work with us to cut financial fraud out of your wallet.”
The card developed by ScramCard under license with Mastercard is now taking free registrations of interest ahead of anticipated delivery of the card in early 2018.
As a Mastercard, the card is accepted throughout the world, wherever Mastercard is accepted.
The launch follows the publication of data by UK Finance showing that £287.3 million was lost to card fraud in the first half of 2017.
In use, the card generates one-time-use PIN and security codes to protect shoppers from thieves who try to steal card numbers, skim PINs, phish for security codes and scan contactless credentials.
The one-time-use PIN and security codes are presented on an eInk display on the actual card, and generated through a numerical capacitive touch keypad – yet the card retains the same dimensions as a conventional payment card so that it can be used in payment terminals and ATMs.
Da Vinci Choice, and its manufacturer ScramCard, were established by Simon Hewitt. Formerly Chief Security Officer at one of Australia’s ‘Big Four’ banks; Westpac Banking Corporation, Hewitt has also held a range of senior positions, working with range of global banks and brands including: ANZ Bank, American Express, JP Morgan, Bankers Trust and Standard Chartered Bank.
How it works
The Da Vinci Choice Card looks and feels the same as a typical payment card but includes an embedded battery, capacitive touch numerical keypad and eInk display on the back of the card.
Users can use the card to securely login to their Da Vinci Choice account online or on the app to add and then link their payment cards to their Da Vinci Choice card. Once these have been linked, customers can select the payment card they wish to use to fund a given purchase by selecting it on the Da Vinci Choice Card itself.
The Da Vinci Choice card generates a one-time-use PIN or security code for shoppers to use at the checkout, online or over the telephone that gives them unparalleled protection from fraud or identity theft. This one-time-use PIN or security code is generated by the user entering their secret 4-digit Da Vinci Choice PIN directly into the card’s keypad.
This means that there is no longer a difference between those transactions that need a card to be present (card-present transactions such as in-store) and those which don’t (card-not-present transactions such as by telephone or online) because in all instances, a unique one-time security code is required and the Da Vinci Choice card must be used to generate it.
In addition to the card itself, the Da Vinci desktop and app Portal provide secure and convenient access to card management and funding features, giving users a unique view of their aggregated financial activity.
Da Vinci Choice has an initial one-time cost of £75 and will be available from early 2018 at www.davincichoice.com.
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